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Guthy-Renker’s Face for New Acne Brand

The new product line is a follow-up to Proactiv's success.

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By: Jamie Matusow

Editor-in-Chief

Following its success with Proactiv, Guthy-Renker has created a new acne brand, X Out.

The 17-year-old recording artist and actress Zendaya will be representing the brand as its new ‘face’.

X Out is a one-step ‘wash-in’ acne treatment product designed for teens. The product is formulated to deliver powerful acne-fighting medicine directly into the pores. The medicine stays behind to treat blemishes and help kill breakout-causing bacteria.

X Out contains 8.5% benzoyl peroxide, plus smooth beads to help exfoliate dead skin cells and a moisturizing complex to help protect and soothe the skin. It can be used as a face wash, body wash, spot treatment or all-over mask.

Zendaya recently appeared on Dancing with the Stars, as the television show’s youngest contestant. She also authored her first book, Between U and Me: How to Rock Your Tween Years with Style and Confidence in 2013.

She recently wrapped her first X Out shoot and will be appearing in national TV commercials and digital campaigns for the brand throughout 2014 – and will be promoting it through social media channels.


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